An end-of-weekly roundup collecting fffffive of the fffffoxiest things I fffffind stumbling around the web. More about the genesis here. Every dang Friday Round-Up here, you procrastinating slacker!

In a sort of meta-writing challenge, Scott Berkun deconstructed the process of writing a 1,000-word essay by writing, and screen-recording the process, in real-time, then narrating over it, a 1,000-word essay. Pretty interesting. [Stumbled, via Ilise Benun]

I'd say that what Paul Ford has accomplished here in one fell-egant swoop is "proof of concept." A must-read for folks interested in the upside of social media. [Facebook-ed, via Mat Honan]

Quality comes first. But assuming you have that in place, these are some pretty sweet tips about putting it out there. [delicious-ed]

Paul Gillin makes a good case for some top-down attention to social media within a bigger company. [Google Reader-ed]

xxx c

Image by gelatobaby via Flickr, used under a Creative Commons license.